How to Post a Link on Instagram Story: A Complete 2025 Guide

Whether you're a business owner, influencer, content creator, or just trying to share something valuable, learning how to post a link on Instagram

How to Post a Link on Instagram Story

Instagram Stories have become one of the platform’s most powerful tools for engagement, visibility, and marketing. Whether you're a business owner, influencer, content creator, or just someone trying to share something valuable, learning how to post a link on Instagram story is a must.

Unlike traditional feed posts, Instagram Stories give you the chance to post temporary updates with interactive features and links are among the most effective. In this guide, you'll learn everything you need to know about how to post a link on Instagram story, step by step, with real-world use cases and expert tips.

Why You Should Know How to Post a Link on Instagram Story

Before we jump into the technical how-to, let’s understand why learning how to post a link on Instagram story is important:

Increased Traffic: Direct users to your blog, YouTube video, product page, or affiliate site.

Better Conversions: More clicks lead to more sales or actions.

Enhanced Engagement: Links turn passive viewers into active participants.

Real-Time Promotion: Share time-sensitive offers, updates, or news with a simple tap.

Knowing how to post a link on Instagram story gives you the freedom to convert your audience without needing them to “go to bio.”

Who Can Post a Link on Instagram Story?

In the past, only users with over 10,000 followers or verified accounts could add links. However, as of late 2021, Instagram has rolled out link stickers for all users regardless of follower count.

So today, everyone can learn how to post a link on Instagram story, no matter how small or large your following is.

How to Post a Link on Instagram Story (Step-by-Step)

Now let’s get into the actual steps.

Step 1: Open the Instagram App

Make sure you’re logged into the correct account and that your app is updated to the latest version.

Step 2: Create a New Story

Tap the “+” button or swipe right from your home screen.

Select “Story”.

Upload or capture a photo or video.

Step 3: Tap the Sticker Icon

Look at the top of the screen for the square smiley face icon.

Tap it to reveal the sticker menu.

Step 4: Select the “Link” Sticker

Scroll and tap the sticker labeled “Link.”

Step 5: Add Your URL

Paste or type the link you want users to visit.

Tap “Done.”

Step 6: Position the Link Sticker

You can move the sticker anywhere on the screen.

Customize its style by tapping it.

Step 7: Share Your Story

Tap “Your Story” to post it.

Your followers can now tap the link and be taken directly to the URL.

That’s it! That’s how to post a link on Instagram story using the built-in Link sticker.

What Kinds of Links Can You Share?

Now that you know how to post a link on Instagram story, it’s time to decide what kinds of links are worth sharing. Here are a few ideas:

• Blog articles
• YouTube videos
• Product pages
• Affiliate links
• Event registration
• Download pages
• Google Forms or surveys
• Spotify or Apple Music tracks

Each time you post, ask yourself: Does this link add value? If the answer is yes, it’s worth including.

How to Make Your Link Stand Out

If you want more people to tap your link, here are a few tips that go beyond just knowing how to post a link on Instagram story:

1. Use Clear Call-to-Actions (CTAs)

Add text like “Tap here to shop!” or “Read the full story.”

Use arrows or emojis pointing to the sticker.

2. Design Around the Link

Place the sticker in a clean space on your story image.

Avoid clutter or overlapping text.

3. Use Story Highlights

Save important linked stories to Highlights so they remain accessible.

4. Tell People What to Expect

Briefly describe where the link leads to. People are more likely to click when they know what they’re getting.

Mastering how to post a link on Instagram story is one thing, making it irresistible to tap is another.

Common Problems & Fixes

If you're having trouble after learning how to post a link on Instagram story, here are some troubleshooting tips:

1. Can’t Find the Link Sticker

Make sure your app is updated.

Log out and log back in.

Try switching between accounts if you manage more than one.

2. Link Won’t Save

Double-check the URL formatting (make sure it includes "https://").

Try using a URL shortener like Bitly if the link is too long.

3. Broken or Blocked Links

Instagram may block links that appear unsafe or spammy.

Avoid using suspicious domains or tracking-heavy URLs.

These quick fixes help ensure you not only know how to post a link on Instagram story, but also how to keep it functioning properly.

How to Track Link Performance

Learning how to post a link on Instagram story is only half the battle. The next step is knowing whether or not your audience is actually clicking it.

1. Use Instagram Insights

If you have a Creator or Business account:

Go to your profile and tap Insights.

Choose the story where you added the link.

Look for metrics like:

2. Link Clicks

Reach

Impressions

Taps Forward/Back

These stats tell you how well your linked story performed and how engaging it was.

3. Use Link Tracking Tools

If you're using a link shortener like Bitly, TinyURL, or Switchy, you can:

See total clicks.

Track geographic locations.

Identify which links get the most attention.

Adding UTM parameters can also help you track traffic through Google Analytics, especially useful for campaigns.

So if you're serious about growth, don’t just learn how to post a link on Instagram story, measure your results, too.

How Often Should You Post Links in Instagram Stories?

Posting too often with links may cause users to ignore your content or feel overwhelmed. But posting too little may waste valuable opportunities.

Here are some general guidelines:

Every 2–3 stories: Only include links when you have something specific to promote.

Once per day (max): Quality over quantity, don’t flood your audience.

Timed to campaigns or launches: Save links for meaningful content, like new videos, product drops, or newsletter signups.

Once you understand how to post a link on Instagram story, the next move is being strategic with how often you use that power.

Creative Ways to Use the Link Sticker

Here are smart, engaging ways to apply what you've learned about how to post a link on Instagram story:

Countdown + Link: Tease a launch, then direct users to a sales page.

Quiz + Link: Create a poll or quiz story and follow it up with a link for more information.

Swipe Preview + Link: Share a snippet of a blog post or article, then link to the full version.

Mini-Tutorial + Link: Show a quick how-to, then link to the full guide or video.

These combinations keep your stories exciting and your audience coming back for more.

Important Reminders About Instagram Link Sharing

You can only use one link per story, so choose wisely.

Avoid using overly long or complicated URLs, use link shorteners when necessary.

Always provide context to build trust and encourage taps.

Never post misleading or clickbait links ,doing so could get your story flagged.

Using the link sticker wisely ensures that learning how to post a link on Instagram story leads to results, not penalties.

Summary: How to Post a Link on Instagram Story Like a Pro

Let’s recap the full process of how to post a link on Instagram story so you never forget:

• Create a new story.
• Tap the sticker icon.
• Select the "Link" sticker.
• Paste your desired URL.
• Customize and position the sticker.
• Add a compelling CTA.
• Post it to your story.
• Track link performance using Insights or tracking tools.

With the rollout of universal access to link stickers, there's never been a better time to learn how to post a link on Instagram story. Whether you're driving traffic to your online shop, promoting a new song, or sharing your latest YouTube video, this small but mighty feature can do big things for your reach and impact.

So the next time you create a story, don’t let your call-to-action go to waste. Now that you’ve mastered how to post a link on Instagram story, go ahead and connect your content with the tap of a finger.